I’ll assume since you’re reading this blog post, you’re in search of something more in the “realm” of curly hair.Whether it’s new hair tips or techniques to manage your curls or the curls of your loved ones, I’ll assume you’re searching for something better. I’ll also assume (I know, I’m assuming a lot right) your search or journey to healthier curls hasn’t been the easiest to navigate.

Why am I making assumptions? Well my interest in textured hair started a couple of years ago while I was taking a User Experience class in Austin, Texas.  To make terribly long story terribly short, our capstone project was to build a UX project around a self-selected area of interest. I wanted to focus my efforts around a project that mattered, so I focused my research and overall project around creating an amazing user experience for women with curls. After interviewing countless numbers of women who have textured hair I started uncovering pretty startling themes across interviewees.

One “theme” was around the heavy importance women placed on their hair — African American women in particular. I uncovered what seemed a direct relationship between how a women perceives her own beauty and in some cases self-identity, with how she views her hair — according to Mintel, 50 percent of black consumers agree their hair is an important part of identity.  I heard horror stories of how some women were “shunned” or severely chastised by family members following their first “big chop”. I heard stories of how pieces of perceived femininity were cut from women as they cut their hair and chopped their dependence on “creamy crack” down to size. 

I wondered, “when and how do we reverse this?” How do we teach young women, that they are enough with or without long luxurious locks they may or may not have been born with? How do we change the narrative and show them that it’s what’s in their head that matters more than what’s on their head?

big brown eyes
“I’m already enough…right now.” -Embracegirl

Well, it starts when they’re old enough to recognize their own reflections in the mirror. It starts before their minds become polluted by definitions of beauty that don’t describe them or anyone who looks like them. Granted, the organic growth behind the natural hair movement is changing things.

According to Mintel, sales of relaxers have dropped 18.6 percent from 2013-2015. Also, over the past decade or so, textured hair womans‘ newfound confidence in their natural beauty has caught the attention of big box retailers and major cosmetics companies.

Embracebox is on a mission to build a global community of girls, who at an early age, will learn to define their worth, on their terms. Our service is simple, each month we’ll send your daughter ingredients and instructions for you and her  to create your own curly hair products.We focus on empowering young girls with the tools they need to safely style and “uncontrol” their textured hair. Our service begins at the top of their heads and continues inside of their minds as we connect them with tools and resources that enrich their minds. Check us out and share this wonderful experience with Embracegirls you know and love!

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